Sudio Campaign Tote Bag

Tote bag design and art concept for the tote bag design for Sudio Spring campaign

Sudio Campaign Tote Bag cover image

I started one happy avo as a food blog, then I got bored of writing just about food. So I started writing about what I love doing and what is out there in the world, hoping I would find people who love life the way I do. I just think it is more fun that way!

  • Concept: The Sound of Nature
Concept: The Sound of Nature
  • The tote bag design concept got inspired from the sound created by the nature. When you close your eyes in the deep wood, you can hear specific sounds that are created by the wind blowing through the trees, the birds chirping, and if you are lucky - you can hear wild animals.
The tote bag design concept got inspired from the sound created by the nature. When you close your eyes in the deep wood, you can hear specific sounds that are created by the wind blowing through the trees, the birds chirping, and if you are lucky - you can hear wild animals.
  • The purple waves represent the sound that you can hear in the nauture, that is both peaceful and immersive. Overall, this tote bag design can compliment the beautiful nature that we have, while also being sustainable.
The purple waves represent the sound that you can hear in the nauture, that is both peaceful and immersive. Overall, this tote bag design can compliment the beautiful nature that we have, while also being sustainable.
  • Photograph Brief: The tote bag should be in natural suroundings, preferably in the middle of bushes or small leaves, to highligh the sustainability concept of the tote bag. The surroundings should not be too wide or complex, but focused on one element (preferrably plant) per photo. For model images, the face of the model should not be shown. Side shot is preferred with the tote bag facing the camera. The clothing of the model should be unsaturated pastel colors. The background should also follow the aesthetic of the clothes, in a simple setting,
Photograph Brief: The tote bag should be in natural suroundings, preferably in the middle of bushes or small leaves, to highligh the sustainability concept of the tote bag. The surroundings should not be too wide or complex, but focused on one element (preferrably plant) per photo. For model images, the face of the model should not be shown. Side shot is preferred with the tote bag facing the camera. The clothing of the model should be unsaturated pastel colors. The background should also follow the aesthetic of the clothes, in a simple setting,
Tool list
Adobe Creative SuiteBlenderFigma
Credit

Sudio AB

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