Otovo Banner Ads

A collection of Otovo's Banner advertisement design

Otovo Banner Ads cover image

Otovo is a Scandinavian solar power installer for private home that also operates in France and Spain. The company value is to select the best panel installers through its unique platform with the most compatible price. The aim is to bring more people into using solar panels as source of energy. I have created 3 banners concepts to reflect Otovo's value.

  • Concept 1 aims on promoting the most distinctive value of Otovo which is to make it easy to use solar power. The call to action word for this concept is 'check your solar potential' click button which will lead to Otovo's landing page main feature (the solar power price calculator). This banner can be transformed into banners of standard sizes. The designs are clean-cut with a bold click-button and an animated picture to draw attention to the banner area.
Concept 1 aims on promoting the most distinctive value of Otovo which is to make it easy to use solar power. The call to action word for this concept is 'check your solar potential' click button which will lead to Otovo's landing page main feature (the solar power price calculator). This banner can be transformed into banners of standard sizes. The designs are clean-cut with a bold click-button and an animated picture to draw attention to the banner area.
  • Concept 2 targeted private homeowners by using a relatable image of the home owner's lifestyle. The aim is to promote the cost-effective value of the company. The banner is a still image but uses a very dominant and bright color to draw attention.
Concept 2 targeted private homeowners by using a relatable image of the home owner's lifestyle. The aim is to promote the cost-effective value of the company. The banner is a still image but uses a very dominant and bright color to draw attention.
  • Concept 3 shows the application platform function that differentiates Otovo from its competitors. The company uses advanced technology to help homeowners keep track of their solar power. In this way, the main features of the application are shown on the banner. To attract attention to the banner, both animated images and distinct colors are being used.
Concept 3 shows the application platform function that differentiates Otovo from its competitors. The company uses advanced technology to help homeowners keep track of their solar power. In this way, the main features of the application are shown on the banner. To attract attention to the banner, both animated images and distinct colors are being used.
Tool list
Adobe PhotoshopAdobe IllustatorAdobe LightroomAdobe After EffectAdobe XD
Credit

Otovo AB

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